Youth Movement At UPS

UPS is going young. Really young. Kid young, in fact. Toddler young.

Branding theory has met branding reality. Get ‘em while they’re young. As Halloween approaches, kids are scrambling to be super heroes. Among them, The UPS Man. For about $25 your kid can be a miniature UPS guy.

It’s a great idea. And it’s funny, too. I wonder what the business end of this deal looks like. Licensing fees, etc.? NASCAR sponsorship is so passe. Look at Brown go!