Shameless Marketing: Why It Works

Unique Blog Designs is celebrating a birthday - 1 year. They’ve got some great prizes. They’re working a viral marketing campaign by offering multiple entries to any blogger who pings back to this post. Being the greedy beggar that I am - I’ve just qualified for 5 entries. Long live capitalism - and shameless self-promotion.

Answer: Greed is why this shameless self-promotion works. I, like everybody else, want something for nothing. Shameless self-promotion gets attention - another reason why it works. Visibility is the key. Love ‘em or hate ‘em - we all give braggarts an undue amount of attention. All publicity may not be good, but all publicity drives up visibility. And usually, visibility equals success in becoming or maintaining a top-of-mind presence.